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Didomi vs iubenda
Didomi and iubenda are both Consent Management tools. Here is how they compare on pricing, free plans, AI integrations and platforms, and when each is the better fit.
Side by side
| Feature | Didomi | iubenda |
|---|---|---|
| Category | Consent Management | Consent Management |
| Pricing | Quote-based | Free / From €4.99/mo |
| Free option | Not listed | Yes |
| AI integrations | — | MCP server, Claude, ChatGPT |
| Best for | Enterprise brands, Global businesses, Marketing teams | Website owners, Agencies, Developers |
| Links | Didomi listingVisit website (opens in a new tab) | iubenda listingVisit website (opens in a new tab) |
Which to choose
Choose Didomi if
- need consent collection on connected TV alongside web and mobile
- want server-side tagging via Addingwell to protect analytics from ad blockers
- require preference management that integrates with CRMs, CDPs, and ad platforms
- need automated handling of data subject access, deletion, and opt-out requests
- want cross-device consent synchronisation to prevent user fatigue
Choose iubenda if
- want a free plan or transparent paid tiers starting from €4.99 per month
- need automated generators for privacy policies, cookie policies, and terms and conditions
- require lawyer-drafted legal documents across 27 languages
- want a website accessibility scanner to check against WCAG standards
- use AI integrations such as iubenda MCP Server, Claude, or ChatGPT
Verdict
Didomi suits enterprise brands, global businesses, and marketing teams that treat privacy as part of their first-party data strategy. It covers web, mobile apps, and connected TV, and includes preference centres, data subject request automation, and server-side tagging through Addingwell. The trade-off is that pricing is strictly quote-based without self-service tiers, and its setup may require dedicated engineering.
iubenda is built for website owners, agencies, and developers looking for accessible compliance automation. It starts with a free option and paid plans from €4.99 per month, adding automated privacy policy and terms generators in 27 languages alongside WCAG accessibility scanning. However, it lacks Didomi's connected TV support and server-side tagging, and it restricts advanced features like consent recovery to higher tiers while enforcing monthly pageview limits.
FAQ
- How does pricing compare between Didomi and iubenda?
Didomi uses quote-based pricing and does not list public self-service tiers or a free option. iubenda offers a free plan alongside flat-rate paid tiers starting from €4.99 per month, though traffic exceeding monthly pageview allowances incurs extra fees.
- Which tool is better for connected TV and server-side tracking?
Didomi is the clear choice for these requirements. It supports consent collection on connected TV environments and includes Addingwell server-side tagging to protect marketing analytics and ad attribution from browser restrictions.
- Can Didomi or iubenda generate legal policies and terms?
iubenda includes lawyer-drafted generators for privacy policies, cookie policies, and terms and conditions in up to 27 languages, updating them automatically as laws change. Didomi focuses on consent, preference management, and tracker scanning rather than policy document generation.
- Do both platforms support Google Consent Mode v2 and the IAB framework?
Yes, both platforms integrate with Google Consent Mode v2 and the IAB Transparency and Consent Framework. Didomi lists support for IAB TCF 2.3 and Global Privacy Control, while iubenda lists support for IAB TCF 2.4.