Pencil
Description
Pencil is a GenAI ad creation platform designed for modern marketers who need to generate, test, and scale high-performing ads efficiently. The platform combines artificial intelligence with creative expertise to help brands and agencies create brand-safe, effective advertisements 10x faster than traditional methods. Pencil specializes in video storytelling and short-form video ads, offering AI-powered creative generation that maintains brand consistency while optimizing for performance across multiple advertising platforms.
The platform is particularly valuable for growing businesses and creative teams that need to produce large volumes of ad content without sacrificing quality or brand safety. Pencil integrates with popular design tools like Figma and Photoshop, as well as AI platforms like Runway Gen4 and OpenAI GPT, providing a comprehensive creative workflow. The platform offers both “Do it myself” and “Do it for me” service levels, allowing teams to choose their preferred level of involvement in the creative process while leveraging AI to accelerate production and improve results.
Pros
- 10x faster ad creation compared to traditional methods
- Strong integration ecosystem (Figma, Photoshop, Runway Gen4, OpenAI)
- Brand-safe AI generation with performance optimization
- Flexible service levels from self-service to full-service options
- Free trial available without credit card requirement
Cons
- Pricing can be expensive for small teams
- Primarily focused on video content, limiting other creative formats
- AI-generated content may require human refinement for complex campaigns
- Learning curve required to maximise platform integrations and features
- Limited customisation options compared to traditional design tools
