Lately

Description

Lately is positioned as the world’s most advanced content creation AI assistant, designed specifically for marketers who need to acquire customers with AI-powered, personalized messaging. The platform introduces Kately™, described as the world’s first superintelligent social media agent that is conversational, hyper-customizable, and proprietary, designed to drive unparalleled ROI for businesses of all sizes.

Lately’s core strength lies in its ability to repurpose existing long-form content into high-performing social media posts. The platform can take blogs, newsletters, press releases, white papers, e-books, podcasts, workshops, webinars, and interviews and automatically transform them into dozens of text, audio, or video highlights that are formatted and customized for individual social platforms. The AI learns from high-performing patterns of words, ideas, grammar, and other characteristics to create content that doesn’t just write for users but writes a better version of them.

The platform serves over 20,000 businesses across various industries and sizes, from individual influencers to Fortune 500 companies. Lately is particularly effective for businesses looking to automate employee sharing of company messaging on social media, as it can create individualized, controlled, and compliant content for each employee in their own voice, amplifying brand messages exponentially through their collective social networks.

Lately differentiates itself from generic AI tools like ChatGPT by offering customized, targeted messaging that is unique to each brand and target audience. The platform provides rich insights into what performs well and why, continuously learning and adapting to audience response for maximum exposure. The upcoming Kately agent promises to be a conversational, chat-based super agent that will further enhance the platform’s capabilities in social media management and content creation.

Pros

• Advanced AI that learns brand voice and creates personalized content
• Repurposes long-form content into multiple social media posts automatically
• Supports multiple content formats (text, audio, video)
• Employee advocacy functionality for amplifying brand messaging
• Performance analytics and insights for continuous improvement
• Multi-language support (German, Portuguese, Japanese, Italian, Spanish, French, Dutch)
• Integrates with existing social media management tools (Sprinklr, HubSpot, Hootsuite)
• Publishes to major platforms (LinkedIn, X/Twitter, Facebook, Instagram, YouTube)
• Custom shortlinks and UTM code tracking
• RSS feed integration
• 20% discount with annual billing

Cons

• No free plan or free trial mentioned
• Growth plan limited to 1 voice model and 25 social channels
• Enterprise pricing is custom (not transparent)
• Some features marked as “coming soon”
• Limited platform support compared to competitors
• May require learning curve to optimize AI voice models
• Kately super agent still in development (waitlist only)