Description
Drift is now part of the Salesloft Revenue Orchestration Platform, serving as their buyer experience solution. Drift AI Chat agent engages website visitors with real-time personalized conversations, delivering a better buyer experience and more qualified leads. The platform is designed to convert website visitors into pipeline by providing accurate and instant answers to site visitors' questions. Drift addresses key challenges in modern sales and marketing by providing visibility into intent-based web traffic, identifying high-intent buyers with relevant account data, and intelligently routing qualified prospects into sales workflows. The platform integrates seamlessly with Salesloft's broader revenue orchestration ecosystem, including sales engagement, conversation intelligence, deal management, and forecasting capabilities. The platform offers advanced features like real-time visitor identification, engagement scoring, personalized chat experiences, and intelligent routing to sales representatives. Drift helps businesses skip traditional forms and engage buyers in real-time conversations, moving them through the sales funnel faster while providing comprehensive analytics to track engagement metrics and attribute success to pipeline and revenue. As part of Salesloft's comprehensive platform, Drift benefits from enterprise-grade security, extensive integrations, and AI-powered automation that helps sales teams prioritize and take action on what matters most, driving smarter sales execution and faster deal cycles.
Pros
- Real-time personalized conversations with website visitors
- Advanced visitor identification and intent scoring
- Seamless integration with Salesloft's revenue platform
- Intelligent routing to sales representatives
- Comprehensive analytics and attribution tracking
- Enterprise-grade security and compliance
- AI-powered automation and prioritisation
- Proven ROI with customer success stories
- Part of a comprehensive revenue orchestration platform
Cons
- Custom pricing only (no transparent pricing)
- Requires contact with sales for pricing information
- Now part of larger Salesloft platform (may be complex for simple needs)
- May be overkill for small businesses needing basic chat
