AB Tasty

Description

AB Tasty is a comprehensive digital experience optimisation platform that empowers businesses to push the limits of conversion rate optimisation through AI-powered experiments and personalisation. The platform serves over 1,000 brands worldwide, offering a complete suite of tools for web experimentation, feature experimentation, personalisation, recommendations, and progressive rollouts across all digital channels.

The platform’s core strength lies in its AI-driven approach to optimisation, featuring innovative tools like EmotionsAI that transforms emotional signals into actionable insights in 30 seconds, and Visual Editor Copilot that allows users to make visual changes through natural language prompts. AB Tasty combines advanced testing capabilities with simple experience building, enabling businesses to reach their conversion goals confidently and quickly without impacting performance.

AB Tasty distinguishes itself through its collaborative approach, positioning itself as a strategic partner rather than just a vendor. The platform includes sophisticated multi-channel A/B testing, advanced segmentation based on emotional needs and brand engagement, progressive feature releases with automatic KPI-triggered rollbacks, and comprehensive personalisation that scales from individual experiences to enterprise-wide implementations.

The platform integrates seamlessly with existing tech stacks through extensive partner and integration networks, while maintaining enterprise-grade security features including multi-factor authentication, SSO, and comprehensive user management. With 13 years of experience in the optimization space, AB Tasty brings a proven test-and-learn culture to businesses, helping them turn optimisation challenges into growth foundations through data-driven decision making and continuous experimentation.

Pros

• AI-powered optimisation with EmotionsAI and Visual Editor Copilot
• Comprehensive platform covering web, feature, and mobile experimentation
• Advanced personalisation with emotional and behavioral segmentation
• Progressive rollout capabilities with automatic rollbacks
• Multi-channel A/B testing without performance impact
• Extensive integration network and enterprise-grade security
• Collaborative approach with dedicated account management
• Advanced statistical engines with Bayesian statistics
• Real-time results and unlimited variations
• Comprehensive customer success support and training
• Single Page App (SPA) support and cross-domain tracking

Cons

• Custom pricing model lacks transparency
• Complex feature set may require significant onboarding
• Enterprise-focused platform may be overwhelming for small businesses
• Advanced features may require technical expertise
• Pricing likely higher than simpler alternatives