Tracklution
Description
Tracklution is a comprehensive server-side tracking and conversion optimization platform designed to solve the growing challenges of cookie deprecation and data loss in digital advertising. The platform specializes in delivering complete, accurate conversion data back to advertising algorithms, enabling better optimization and higher return on ad spend (ROAS) for businesses of all sizes. With Tracklution’s tracking engine, companies can achieve an average of 34.2% more conversions reported compared to traditional client-side tracking pixels, while maintaining full GDPR compliance and privacy protection.
The platform offers seamless integration with major advertising platforms including Google Ads, Meta (Facebook and Instagram), TikTok, LinkedIn, Snapchat, Microsoft Ads, Pinterest, and Google Analytics 4. Tracklution’s plug-and-play approach eliminates the need for complex development projects, allowing businesses to implement server-side tracking in just 15 minutes without requiring technical expertise or ongoing maintenance. The solution combines first-party cookies, server-side tracking, and Conversion APIs to create a robust tracking infrastructure that is resistant to ad blockers and cookie limitations.
Tracklution’s intelligent data engine automatically handles the complexities of modern tracking requirements, including offline conversion tracking, cookieless identifiers, and fingerprinting technologies. The platform provides real-time data streams, debugging logs, and comprehensive tracking dashboards that give businesses full visibility into their conversion data flow. Advanced features include virtual conversion creation, conversion blocking capabilities, and an upcoming attribution engine that will provide deeper insights into customer journey analytics.
The platform is built with enterprise-grade security and compliance in mind, featuring SOC2 and ISO27001 certifications while maintaining full GDPR compliance. Tracklution processes over 70 million events daily and has facilitated over 10 billion euros in enhanced conversions for more than 1,000 companies worldwide. The solution offers flexible pricing tiers to accommodate businesses from startups to enterprise-level organizations, with all plans including comprehensive support and training resources.
Pros
- 30-day free trial with no credit card required
- Plug-and-play setup in 15 minutes with no developers required
- Average 34.2% increase in conversion reporting accuracy
- Supports 12+ major ad platforms including Google Ads, Meta, TikTok, LinkedIn
- No server costs or implementation fees
- Fully managed solution with no maintenance required
- GDPR compliant with SOC2 and ISO27001 certifications
- Resistant to ad blockers and cookie limitations
- Offline conversion tracking capabilities
- First-party tracking with own domain support
- 24/7 email and chat support with training calls
- Flexible pricing with 20% discount for yearly payments
Cons
- Limited to one website per plan
- Extra events can be costly (€0.30 per 1000 events on Starter plan)
- Advanced features like API access require higher-tier plans
- Custom server location only available as paid add-on
