Traackr

Description

Traackr is the self-proclaimed “#1 Influencer Marketing Software for Data-Driven Marketers,” offering a complete influencer marketing platform built to handle complex enterprise programs while remaining nimble enough for smaller teams that need comprehensive functionality. The platform distinguishes itself through its data-obsessed approach, providing not only standard features like influencer discovery, campaign management, collaboration tools, and reporting, but also delivering the largest global influencer data set, unique market benchmarking capabilities, and expert support to help brands make smarter investment decisions. Trusted by major global brands including L’Oréal, Michelin, Lacoste, Coty, and Samsung, Traackr has established itself as a premium solution for performance-driven influencer marketing.

At its core, Traackr’s platform is designed to solve the fundamental challenge of demonstrating measurable impact from influencer marketing initiatives. The software enables marketers to identify and select influencers who will drive the most impact for their specific brand objectives, measure campaign effectiveness with sophisticated analytics, understand what’s working through competitive benchmarking, and make data-driven decisions to optimize return on investment. This approach has proven successful for major brands like Shiseido, which uses Traackr to take a more strategic approach to influencer program development, and Pierre Fabre USA, which leverages the platform’s competitive intelligence to confidently allocate resources to the most effective partnerships.

What sets Traackr apart from competitors is its emphasis on data-driven decision making and performance measurement. The platform offers industry benchmarking capabilities for beauty, personal care, fashion, spirits, and consumer electronics verticals, allowing brands to understand their performance relative to competitors and industry standards. For enterprise clients, Traackr provides advanced features like Search API access and Data Lake integration, enabling seamless connection with existing business intelligence systems. The platform also offers varying levels of strategic support, from Client Partners for standard accounts to dedicated Customer Success Managers for Plus and Enterprise tiers, ensuring clients receive expert guidance tailored to their specific needs and objectives.

Pros

• Comprehensive data-driven approach to influencer marketing
• Largest global influencer data set for thorough market analysis
• Unique industry benchmarking capabilities for competitive intelligence
• Advanced ROI measurement and performance analytics
• Trusted by major global brands (L’Oréal, Samsung, etc.)
• Scalable from established teams to enterprise organizations
• Expert strategic support through Client Partners and CSMs
• Advanced API and data integration capabilities
• Specialized vertical expertise in beauty, fashion, and consumer goods
• Proven track record with major global advertisers

Cons

• High entry price point (starts at $32,500/year)
• Minimum user requirements (5-10 users depending on tier)
• Annual commitment required
• Industry benchmarking limited to specific verticals
• May be overkill for smaller influencer programs
• Advanced features require higher-tier plans
• Significant investment for smaller brands or agencies