Dynamic Yield

Description

Dynamic Yield by Mastercard is a leading AI-powered personalisation and experience optimisation platform that enables businesses to create experiences as unique as their customers. As a recognised leader in the Gartner Magic Quadrant for Personalisation Engines for seven consecutive years, Dynamic Yield empowers brands to algorithmically match content, products, and offers to each customer’s preferences while anticipating future behavior using artificial intelligence across any digital channel.

The platform’s core strength lies in its Experience OS (Operating System), which provides an agnostic and flexible architecture designed to integrate seamlessly with existing tech stacks including data management platforms, eCommerce enterprise systems, email marketing services, and web analytics solutions. Dynamic Yield enables businesses to create personalised, optimised, and synchronised customer experiences that foster loyalty and drive revenue through advanced machine learning algorithms and real-time decision-making capabilities.

Dynamic Yield distinguishes itself through its comprehensive approach to experience optimisation, combining personalisation with robust A/B testing capabilities in an open, agile, and scalable platform. The solution serves leading global brands across various industries, helping them achieve significant results such as 25% of revenue driven by product recommendations and 40-60% increases in recommended product clickthrough rates. The platform’s native AI capabilities enable businesses to move at lightning speed while creating relevant, consistent experiences effortlessly.

The platform is backed by Mastercard’s global infrastructure and expertise, providing enterprise-grade security, reliability, and scale. With a focus on customer success, Dynamic Yield offers comprehensive support including expert technical consulting, strategic advisory services, on-site business reviews, and an extensive library of personalisation examples and experience building templates, ensuring clients achieve long-term success through their unique 10-day accelerated onboarding plan.

Pros

• Recognised leader in Gartner Magic Quadrant for 7 consecutive years
• AI-powered personalisation with real-time decision-making capabilities
• Comprehensive Experience OS with flexible, agnostic architecture
• Seamless integration with existing tech stacks and enterprise systems
• Proven results with significant revenue and conversion improvements
• Backed by Mastercard’s global infrastructure and security
• Expert customer success support with 10-day accelerated onboarding
• Extensive library of personalisation examples and templates
• Advanced A/B testing capabilities integrated with personalisation
• Cross-channel optimisation across web, mobile, email, and apps
• Real-time behavioral targeting and predictive analytics
• Enterprise-grade security and compliance features

Cons

• Enterprise-focused pricing may be prohibitive for small businesses
• Complex platform may require significant technical expertise
• Custom pricing model lacks transparency
• Implementation may require dedicated resources and training
• Advanced features may have steep learning curve
• Limited self-service options for smaller organizations
• Requires substantial traffic volume to maximise AI effectiveness
• Integration complexity may extend implementation timelines