Air
Description
Air is a comprehensive Creative Operations platform that serves as a visual workspace for creative teams to collect, store, approve, and share content efficiently. The platform automates creative operations workflows, providing an intelligent and automated way to manage digital assets, streamline collaboration, and unlock creative potential at scale. Air positions itself as a solution that frees creative ideas from traditional hard drives and cloud storage limitations, using AI to make content searchable, approvable, and scalable at speed.
The platform is designed for creative teams, marketing departments, and agencies that need to manage large volumes of creative content while maintaining organised workflows and efficient approval processes. Air offers features including content collection forms, internal comments with annotations and timestamps, deletion recovery, and AI-powered search capabilities. The platform has raised significant funding ($35M) and serves as a central hub for creative operations, helping teams move from concept to execution more efficiently while maintaining quality control and brand consistency throughout the creative process.
Pros
- Comprehensive creative operations automation and workflow management
- AI-powered search and content organisation capabilities
- Strong collaboration features with annotations and approval workflows
- Well-funded platform with strong market validation ($35M raised)
Cons
- Can be expensive for larger teams
- May be overkill for simple creative storage and sharing needs
- Learning curve required to maximise workflow automation features
- Limited creative generation capabilities compared to AI-native platforms
